|Hair color||Golden blond|
|Book debut||Arthur Rocks with BINKY|
|Cartoon debut||"Meet Binky"|
Svern Smith is the manager of the band BINKY. Like the band, he is from Finland. He goes overboard with merchandising. It was later learned that he created and runs the holograms for the band using his Troglibyte 2000.
He is a parody of Stig Anderson, except that Stig is from Sweden.